[轉] Advertisers on the rise of ad blockers

本帖最後由 hofct 於 2015-10-21 02:34 編輯

http://www.fastcompany.com/3052411/fast-feed/advertisers-on-the-rise-of-ad-blockers-we-lost-track-of-the-user-experience
Since Apple made its mobile operating system compatible with ad blockers... content creators have fretted that their primary source of revenue could dry up... Interactive Advertising Bureau (IAB) copped to the fact that advertising has become too bloated and has slowed down the Internet.

"We messed up,"... targeting users with ever-heftier advertisements have slowed down the public internet and drained more than a few batteries... This steamrolled the users, depleted their devices, and tried their patience."... IAB was debuting a new set of standards for advertisers...



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2015-10-21 02:33


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