WINDOWS 手機慘敗,微軟轉戰企業市場?

微軟日前宣布會退出消費手機市場,並在全球裁員 1,850 人。今後微軟會專注發展企業流動裝置,這意味著 Lumia 品牌手機有機會成為歷史。

Microsoft-Lumia-950-XL
2013 年,微軟 72 億美元收購 Nokia 的手機業務,希望能藉著推出 Windows 手機打破由 iOS 與 Android 兩分天下的市場形勢。可惜 Windows 手機得不到市場及軟件開發商的支持。在沒有足夠的產品及手機軟件支援下,2015 年第一季,微軟 Windows 手機在全球的市佔率只有 2.5% (根據美國市場調查公司 Gartner 的調查),雖然成績已經比 Blackberry 優勝,但微軟已不得不承認 Windows 手機在市場落敗。

ec49387fb3316e460f75ed5b80c18aa2950e7703
微軟 CEO Satya Nadella 在聲明中表示,集團將退出消費手機市場,並在全球裁減 1,850 人,計畫投放 9.5 億美元重整有關業務,今後微軟會將旗下流動裝置的業務發展重心,移放於企業客戶市場,產品將強調安全性、管理效能,並結合跨平台優勢,致力發展雲端服務。



資料來源 : Microsoft, techcrunch

本帖最後由 cpk 於 2016-5-26 22:04 編輯

回覆 1# netboss
本版三位專員終可以功成身退
咁,仲應否買WP?
HP多得MS唔少

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闊別幾年,剛剛先重回WP懷抱幾個月,仲覺得已經進步左好多,點知已經夕陽西下

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回覆 3# lps3a
問題係冇人再肯領M$情,尤其係開發者

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你幾丁水友收唔夠水, 又要發功啦?! 

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微軟日前宣布會退出消費手機市場,並在全球裁員 1,850 人。今後微軟會專注發展企業流動裝置,這意味著 Lumi ...
netboss 發表於 2016-5-26 21:55



    D二手譯文,翻譯功力咁差呀。 篇野咁長,譯得咁短。 仲要加唔少想像力。

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睇佢地個HEAD 講既又好似唔同喎 - -
咩意思就大家自己睇自己理解..
Team,

Last week we announced the sale of our feature phone business. Today I want to share that we are taking the additional step of streamlining our smartphone hardware business, and we anticipate this will impact up to 1,850 jobs worldwide, up to 1,350 of which are in Finland. These changes are incredibly difficult because of the impact on good people who have contributed greatly to Microsoft. Speaking on behalf of Satya and the entire Senior Leadership Team, we are committed to help each individual impacted with our support, resources, and respect.

For context, Windows 10 recently crossed 300 million monthly active devices, our Surface and Xbox customer satisfaction is at record levels, and HoloLens enthusiasts are developing incredible new experiences. Yet our phone success has been limited to companies valuing our commitment to security, manageability, and Continuum, and with consumers who value the same. Thus, we need to be more focused in our phone hardware efforts.

With this focus, our Windows strategy remains unchanged: 1. Universal apps. We have built an amazing platform, with a rich innovation roadmap ahead. Expanding the devices we reach and the capabilities for developers is our top priority. 2. We always take care of our customers, Windows phones are no exception. We will continue to update and support our current Lumia and OEM partner phones, and develop great new devices. 3. We remain steadfast in our pursuit of innovation across our Windows devices and our services to create new and delightful experiences. Our best work for customers comes from our device, platform, and service combination.

At the same time, our company will be pragmatic and embrace other mobile platforms with our productivity services, device management services, and development tools -- regardless of a person's phone choice, we want everyone to be able to experience what Microsoft has to offer them.

With that all said... I used the words "be more focused" above. This in fact describes what we are doing (we're scaling back, but we're not out!), but at the same time I don't love it because it lacks the emotional impact of this decision. When I look back on our journey in mobility, we've done hard work and had great ideas, but have not always had the alignment needed across the company to make an impact. At the same time, Ars Technica recently published a long story documenting our journey to create the universal platform for our developers. The story shows the real challenges we faced, and the grit required to get it done. The story closes with this:

"And as long as it has taken the company, Microsoft has still arguably achieved something that its competitors have not... It took more than two decades to get there, but Microsoft still somehow got there first." For me, that's what focus can deliver for us, and now we get to build on that foundation to build amazing products.

Terry

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回覆  lps3a
問題係冇人再肯領M$情,尤其係開發者
cpk 發表於 2016-5-26 22:19



    一窩風衝埋去做app. 一百個, 都無一個賺. 同做consumer smartphone 一樣. thin razor margin 仲做果個都係傻架啦.  重回正軌做回enterprise market 先正常

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本帖最後由 KLF 於 2016-5-26 22:51 編輯

回覆 1# netboss


但係 Terry Myerson 同我唔係好似你所講喎!

微軟日前發出聲明表示,總共將裁減 1850 名員工,而當中的 1350 名員工來自芬蘭的 Microsoft Mobile Oy,這代表當初從 Nokia 來到微軟的員工,幾乎都會在這波的大規模裁員中離開微軟。除了大幅裁減手機部門員工之外,微軟同時也宣告未來會更專注於產品的差異性,並且會注重安全、管理效能和 Continuum 功能的企業合作。另外,微軟也表示未來將會持續開發 Windows 10 Mobile,並為合作夥伴提供支援。

由於微軟的聲明稿當中,並沒明確指出未來是否會繼續打造 Windows Mobile 裝置,再加上大規模裁員的動作,因此被外界解讀這似乎代表微軟將退出智慧手機市場。不過目前看來這並非事實,因為海外網站 recode 日前取得了微軟執行副總裁 Terry Myerson 發給員工的內部備忘錄,當中承認微軟確實在縮減手機硬體事業,但並沒有打算退出手機市場,甚至還會持續研發「很棒的新裝置」(great new devices)。

雖然 Terry Myerson 所發出的內部備忘錄,並沒有明說「很棒的新裝置」是甚麼,但外界一般預期就是傳聞許久的 Surface Phone。不過目前還無法確認 Surface Phone 會有那些不同於一般 Windows Phone 的新特色,也不知道相關產品何時會正式現身,但從目前的現況來看,就算 Surface Phone 真的很吸引人,但要靠它來挽回 Windows Phone 的市占率劣勢,目前看來難度應該是相當高。

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回覆  netboss
本版三位專員終可以功成身退
咁,仲應否買WP?
HP多得MS唔少
cpk 發表於 2016-5-26 22:01



我睇幾位 CHing 仲未退得住。

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