NVIDIA GPP 合作夥伴計劃鬧得熱哄哄，作為對手的 AMD 最新作出正面回應全面宣戰，在網站上的一篇博客文章中以「Radeon RX Graphics: A Gamer's Choice」為題，表明站在與 NVIDIA 另一邊的立場，提供標準的自由度及高自由度的選擇，為大多數玩家提供開放性、創新及兼容性，並將分享 AMD Radeon 的四個核心價值。

HardOCP 的 Kyle Bennett 上個月發佈了一份調查報告，詳細描述了 NVIDIA 如何將 GPP 作為壟斷性的市場支配工具，這情況讓 GPP 計劃在成為焦點。據稱，該計劃要求個人電腦及繪圖卡製造商將 AMD 排除在其遊戲品牌產品之外，從本質上削減了對手在遊戲市場的競爭力。

據稱，拒絕加入GPP的公司將會錯過由 NVIDIA 提供的待遇包括：用作協助定制設計的「高效的工程參與」、「早期的技術參與」、在發佈日期能夠銷售 GeForce 品牌產品的「啟動合作夥伴地位」、「遊戲捆綁」、「銷售回扣計劃」、「社交媒體和公關支援」、「營銷報告」、「營銷發展基金（MDF）」等，並將不會獲得由 NVIDIA 優先供應 GPU，使他們處於一個嚴重的競爭劣勢。

在事件發生的幾個星期後有不同的重大發展，首先 GIGABYTE 及 MSI 將 AMD 產品從他們的遊戲陣容中移除，另外 HP 及 Dell 拒絕加入該計劃，Intel 正在考慮針對 NVIDIA 以及 FTC 和歐盟委員會的法律訴訟並要求對 GPP 進行調查。

AMD 官方的博客文章全文如下：

Radeon RX Graphics: A Gamer's Choice

"Our proud pastime of PC gaming has been built on the idea of freedom. Freedom to choose. How to play the game. What to do and when to do it. And specifically, what to play it on. PC gaming has a long, proud tradition of choice. Whether you build and upgrade your own PCs, or order pre-built rigs after you've customized every detail online, you know that what you're playing on is of your own making, based on your freedom to choose the components that you want. Freedom of choice is a staple of PC gaming.

Over the coming weeks, you can expect to see our add-in board partners launch new brands that carry an AMD Radeon product. AMD is pledging to reignite this freedom of choice when gamers choose an AMD Radeon RX graphics card. These brands will share the same values of openness, innovation, and inclusivity that most gamers take to heart. The freedom to tell others in the industry that they won't be boxed in to choosing proprietary solutions that come bundled with "gamer taxes" just to enjoy great experiences they should rightfully have access to. The freedom to support a brand that actively works to advance the art and science of PC gaming while expanding its reach.

The key values that brands sporting AMD Radeon products will offer are:

A dedication to open innovation

AMD works tirelessly to advance PC gaming through close collaboration with hardware standards bodies, API and game developers, making our technologies available to all to help further the industry. Through our collaboration with JEDEC on memory standards like HBM and HBM2, Microsoft on DirectX and Khronos on Vulkan, and through the GPUOpen initiative where we provide access to a comprehensive collection of visual effects, productivity tools, and other content at no cost, we're enabling the industry to the benefit of gamers.

A commitment to true transparency through industry standards

Through industry standards like AMD FreeSync technology, we're providing the PC ecosystem with technologies that significantly enhance gamers' experiences, enabling partners to adopt them at no cost to consumers, rather than penalizing gamers with proprietary technology "taxes" and limiting their choice in displays.

Real partnerships with real consistency

We work closely with all our AIB partners, so that our customers are empowered with the best, high-performance, high quality gaming products and technologies available from AMD. No anti-gamer / anti-competitive strings attached.

Expanding the PC gaming ecosystem

We create open and free game development technologies that enable the next generation of immersive gaming experiences across PC and console ecosystems. These efforts have resulted in advancements such as AMD FreeSync adoption on TVs for Xbox One S or X, integration of forward looking "Vega" architecture features and technologies into Far Cry 5 without penalizing the competition, and inclusion of open sourced AMD innovations into the Vulkan API which game developers can adopt freely.

We pledge to put premium, high-p

erformance graphics cards in the hands of as many gamers as possible and give our partners the support they need without anti-competitive conditions. Through the support of our add-in-board partners that carry forward the AMD Radeon RX brand, we're continuing to push the industry openly, transparently and without restrictions so that gamers have access to the best immersive technologies, APIs and experiences.

We believe that freedom of choice in PC gaming isn't a privilege. It's a right."

AMD 沒有諱言，其回應實際上是對 NVIDIA GPP 全面宣戰，並描述 GPP 當中存在 “anti-competitive反競爭”及“anti-gamer反玩家” 性質，AMD Radeon Gaming 副總裁 Scott Herkelman 說明了在接下來的幾週用家可以看到合作夥伴推出帶有 AMD Radeon 產品的新品牌，AMD 承諾將帶來自由的選擇權，支持品牌的自由度，並將為用家提供 “致力於開放式創新”、“真正透明” 及“擴大 PC 生態系統”的產品。