微軟智能手機求存 貼錢求Apps商開發

http://news.mingpao.com/20120407/tba1.htm

【明報專訊】微軟為求在智能手機市場立足,「貼錢」資助著名Apps開發商,要求他們編寫可用於Windows手機平台的Apps版本,盼能挑戰Google和蘋果。社交網站Foursquare便承認,由於微軟願意包底,他們會增設Windows手機版的Apps。但Windows手機用戶少,始終是微軟拉攏Apps開發商的最大隱憂。


去年微軟伙拍諾基亞,推出使用Windows作業系統的智能手機,但經多番催谷,Windows智能手機的市場佔有率仍未見太大起色,截止去年底,Windows智能手機的佔有率跌至4.7%,較9月時的5.6%減少0.9個百分點,遠低於同期Google和蘋果的47.3%及29.6%。


手機市佔率跌 Apps少難吸客


現時Windows手機Apps的數目僅得7萬,追不上蘋果及Google的60萬及45萬,很難吸引用家放棄iPhone及Android,轉用Windows智能手機,微軟遂決定出動「銀彈」策略,包括出錢給著名開發商,「包底」開發Windows手機版的Apps,希望吸引他們把「重量級」的Apps,從iPhone及Android移植至Windows手機,增加競爭力。


開發一個Windows手機版Apps的成本,由6萬至60萬美元不等,視乎Apps的複雜程度,若微軟要包底出資給開發商,所花的費用將不菲。微軟為討好開發商,還承諾將他們的Apps放在微軟AppStore的當眼位置,並讓他們在Windows手機賣廣告,增加開發商的收入來源。


社交網坦言貼錢才開發


網站及Apps開發商對微軟願意「貼錢」,都表示歡迎。社交網站Foursquare坦言,公司的資源有限,「只能把資源投放在最有回報潛力的平台」,讓旗下工程師在iPhone、Android及黑莓手機平台開發了Apps;若非微軟肯出錢協助Foursquare外判開發Windows手機版本程式,公司很可能不會考慮進軍微軟的手機平台。


市場研究公司ABI Research預測,今年智能手機Apps的下載次數將達360億次,但估計只有2%是屬於Windows智能手機程式版本,皆因微軟在智能手機的市佔率實在遠低於Google和蘋果,對程式開發商來說,成本效益太低,Windows手機用戶少,仍是開發商的最大障礙。


(紐約時報/華爾街日報)

本帖最後由 teasee 於 2012-4-7 18:08 編輯

原版 外文 報導 :

http://www.nytimes.com/2012/04/0 ... aSDKDkqIZKy5pFZAiow

Nowadays, cellphones are all about apps. And Microsoft is so determined to have lots of brand-name apps for its Windows Phone app store that it is willing to pay for them.

All an app maker has to do is sign on the dotted line.

After years of struggling in the phone market, Microsoft teamed up with Nokia last year to challenge the dominance of Apple’s iPhone and Google, which makes the Android operating system. The latest fruit of their collaboration is a gleaming machine called the Lumia 900, which goes on sale in the United States on Sunday and is considered to be the first true test of how well the partnership will fare.

But the hundreds of thousands of apps that run on Apple and Android devices will not work on phones like the Lumia 900 that use Microsoft’s Windows Phone software. And many developers are reluctant to funnel time and money into an app for what is still a small and unproved market. So Microsoft has come up with incentives, like plying developers with free phones and the promise of prime spots in its app store and in Windows Phone advertising.

It is even going so far as to finance the development of Windows Phone versions of well-known apps — something that app makers estimate would otherwise cost them anywhere from $60,000 to $600,000, depending on the complexity of the app. The tactic underscores the strong positions of Google and Apple, neither of which have to pay developers to make apps.

When Microsoft offered to underwrite a Windows Phone version of Foursquare, the mobile social network, Holger Luedorf, Foursquare’s head of business development, did not hesitate to say yes.

“We have very limited resources, and we have to put them toward the platforms with the biggest bang for our buck,” he said. “But we are a social network and it is incredibly important for us to be available on every platform.”

Foursquare has in-house engineers working on iPhone, Android and BlackBerry versions of its service. But had Microsoft not offered to pay an outside company to do the work, Mr. Luedorf said Foursquare would “probably not” have developed an app for Windows Phone.

Ben Huh, chief executive of the Cheezburger Network, a collection of humor and entertainment sites, said Microsoft’s market share was too small to warrant in-house development of a Windows Phone app. But when Microsoft approached his company about making an application featuring funny photos of cats, he agreed. “They made it very easy for us,” he said. “They took care of everything.”

Casey McGee, senior marketing manager for Windows Phone at Microsoft, confirmed that the company offered an array of incentives for developers, but he declined to name the apps Microsoft had financed.

Mr. McGee conceded that there were still holes in Microsoft’s lineup. “We are by no means satisfied with our catalog,” he said. “That’s something we can get better at, and do better at, every day.”

Microsoft now has more than 70,000 apps in its app store, including big names like Netflix, YouTube, the Weather Channel, Amazon Kindle and the game Fruit Ninja. Apple, by comparison, has more than 600,000 apps, and Android has nearly 400,000. Analysts say that Microsoft does not need a million apps to appeal to phone buyers — just the ones that are so popular and mainstream that they feel like features of the phone itself.

“Once you get to 100,000, the number stops being important,” said Jan Dawson, an analyst at Ovum, a research firm in Britain. “I’m not saying they can take their foot off the gas pedal. They still need the apps that are dealbreakers for buyers.”

Despite Microsoft’s best efforts, a number of popular applications are noticeably missing from its store, including Pandora, the streaming music service; Instagram, the photo-sharing application; and games by Zynga. AT&T, the sole carrier of the Lumia 900 in the United States, has said that it will train its sales force to talk up the apps that are available and give demos of alternatives to curious shoppers.

The Windows Phone store has a version of the app phenomenon Angry Birds, but not the sequel from its maker Rovio, Angry Birds Space, which has also been a big hit. Rovio’s marketing chief, Peter Vesterbacka, said last month that it would not be worth the effort to bring the game to Windows Phone. But later that same day, Mikael Hed, its chief executive, said the company was “working toward” building a Windows Phone version. Rovio has not said when that might happen, and both companies declined to discuss what caused the about-face.

Often Microsoft’s problem is not outright refusal by a developer, but more that its platform is simply not a priority. Sonos, which makes apps for Apple and Android devices that allow customers to control its networked home audio equipment, does not yet know when it will release a comparable Windows Phone app.

“We’re definitely watching it carefully,” said John MacFarlane, chief executive of Sonos. “We believe it’s going to be a player.”

Microsoft has also approached news organizations, including The New York Times, about having a presence in its app store. Eileen Murphy, a spokeswoman for The New York Times Company, said that its Windows Phone app was built by outside developers, and that “Microsoft provides assistance to help ensure that the app is best in class.” Ms. Murphy declined to say whether Microsoft had paid for the app’s development.

Even Facebook did not build its own Windows Phone app, the creation of which was underwritten by Microsoft. Derick Mains, a spokesman for Facebook, said that for platforms other than Apple’s and Google’s, Facebook encourages companies to make their own apps, certifying them before they are released.

Microsoft’s weak position in mobile apps is in stark contrast to the clout it had with developers in the heyday of the PC era. Its success with Windows was partly built on an all-out effort it made in the 1980s and ’90s to get independent software companies to make Windows the primary operating system for which they wrote applications.

That influence began to weaken somewhat when the Web era took off and more companies began to design services and products that ran through browsers. But it has accelerated further as much of the creative talent in the developer world has shifted toward smartphone and iPad applications.

Sarah Rotman Epps, an analyst at Forrester Research, said Microsoft’s relative weakness was a function of not having a big enough audience of users. “Developers go where the money is, and the money is where people are,” she said.

Ms. Epps noted that Microsoft and Nokia currently appeared to be going after customers who are not already using iPhones and Android devices, and so may not be as familiar with the mobile apps they cannot get on Windows Phones. To someone moving from a BlackBerry or an old-fashioned feature phone, the selection of Windows Phone apps is likely to be satisfying, she said.

Ben Lamm, who runs Chaotic Moon, an app development studio that developed Windows Phone apps for TripIt and Pizza Hut, among others, said larger companies were warming up to Windows Phone.

“We’re starting to get requests from firms that want a Windows Phone app,” he said. “It’s still only 5 to 10 percent of our total requests, but very different than a year ago, when only Microsoft was calling us to do work.”

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本帖最後由 teasee 於 2012-4-7 18:19 編輯

老實講 :
老美果邊, 做法真係夠晒 cheap . . .
賣方員工傭金 US$60 ( 未計店鋪正式回扣 )
買家禮品 US$100 ( 成本都要 US$15 至 20 )

m$ 一日唔做好啲地區性工作, 唔駛旨意人地有興趣去用佢.

人地泡菜 *** 就十分之醒目, 少少錢就可以 hold 住 狗巴 android apps, 得佢先至有  

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本帖最後由 funhk 於 2012-4-7 19:19 編輯

好事. 不過HK 區未必咁受惠
MyTV, 蘋果新聞都仲未有..

之前MS HK 個網又話3-4月出...依家差唔多4月中都出唔到, 仲要版網頁DEL 左..真係賴貓...
好失望,正想轉台

岩岩找到, 有圖為証
http://www.zhilewa.com/news/13603.html

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apps 少真係麻煩, meego, symbian, web os  都唔掂

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回復 2# teasee


    MS唔o係專門寫軟件o既公司嗎? 自己出個系統,還要其他公司邦他寫apps,唔明白!

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本帖最後由 莎月美希 於 2012-4-7 21:51 編輯

唔好講人地做果D軟件.佢M$大把能人可以做好多軟件.
但就唔做.就連GAME都要賣唔平.好心就免費啦.唔免費點會
多人用.人地IOS同android 一堆免費軟件同GAME.雖然免費
軟件內有廣告.但起碼叫人用到先啦.唉.出左差唔多兩年....
點解仲係咁唔爭氣架.

仲有.出低階機唔緊要.但買左低階機果D人一見到咩軟件.咩GAME都要錢.
九成好快轉會去用android 機.點解??大佬呀..人地果D二三千蚊的機.係可能
慢D,但多野用丫嘛.買得平機,多數人又點會願意用錢買APPS先.
有眼睇架,近年來D平價平板電腦咁好賣,就係因為D軟件唔洗錢丫嘛.如果
要錢買APPS,點會有咁多叔父輩去深水買機丫..

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唔好講人地做果D軟件.佢M$大把能人可以做好多軟件.
但就唔做.就連GAME都要賣唔平.好心就免費啦.唔免費點會
...
莎月美希 發表於 2012-4-7 21:44


其實內地WP7的應用程式並不少,熱門的大多都有,但在內地幾乎沒有人使用WP7。

於香港,使用WP7的人亦是相當少,大部份iOS或Android熱門的香港應用程式,均沒有WP7的版本,儘管有的功能亦較少。

我覺得WP7的優勢越來越少,所謂的People Hub,其實只是靠呼叫SNS的API而已,其他系統亦可以做到。至於Mobile Office,一般人不會於手機上處理文書。

本人正在使用第一代WP7手機,以千多元於網上拍賣網購買,雖然手機效果尚是可以,但數個月後如果WP7應用程式問題沒有改善的話,也會考慮是否換用其他Android手機或下一代iPhone,雖然手機trade-in價錢只是數百元。

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其實內地WP7的應用程式並不少,熱門的大多都有,但在內地幾乎沒有人使用WP7。

於香港,使用WP7的人亦是 ...
daemongmong 發表於 2012-4-7 23:10

去年七月入手 全新 Omnia 7 16GB $2050
mango 升級初出是有小驚喜
有中文輸入及介面
但不久就感到其實只是補完,沒甚麼特別
亦期待會有多d apps
整體觀感,只有簡單順暢可言,簡單順暢其實似係feature phone多d...
如果再不出apps, 只好轉贈父母, 反正易手沒價值少apps 少麻煩野夠流暢岩晒老人家使用

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回復 6# pc.philip.chan


    因為佢想要既APP都係人地係其他OS開發左出晒名既APP.
就算佢自己寫新APP都寫唔到好多實用. 亦難寫到出名既APP.
到出左名可能AND/IOS已經完勝

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